The credit union’s rebrand reflects who the credit union is today and the future it’s building while staying grounded in its North Carolina roots
April 16, 2026 WINSTON-SALEM, N.C. — Allegacy Federal Credit Union today announced its official rebrand to Allegacy Financial®, a name that conveys the breadth of our services and expertise available to members — while honoring the legacy and relationships they built along the way.
This evolution brings greater clarity to the full way Allegacy supports its members today: as a comprehensive financial partner offering personal, small business, commercial, and wealth management services. While the name is new, Allegacy’s deep commitment to relationships, local understanding, and helping North Carolinians thrive remains the same.
“This is a natural evolution of who we’ve become,” said Nathanael Tarwasokono, President and CEO of Allegacy Financial. “Our members have trusted us to be there for the moments that matter. As we’ve grown alongside them, it became clear our brand should better reflect the complete way we support their goals. Allegacy Financial represents who we are today and where we’re headed — rooted in relationships, guided by purpose, and focused on helping North Carolinians thrive.”
While some things may look new, what matters most remains the same. Allegacy Financial continues to offer the same products, services, and trusted support members rely on every day, now brought together under a clearer, more unified brand. Allegacy Financial remains committed to delivering to members service that knows you, solutions for every goal, expertise and ease to move ahead, and value that stays close to home.
Allegacy Financial remains a federally chartered, member-owned credit union. Its ownership structure, values, and commitment to members remain unchanged. Every decision continues to be guided by members’ needs, not shareholders.
“We believe growth is meaningful when it’s personal – when it’s built on trust, strengthened through partnership, and rooted close to home. Grounded in this belief, we stand for one simple idea: Where roots and relationships matter™,” said Emily Edwards, Chief Digital and Marketing Officer.
Our new logo features the Bond symbol. Our Bond symbol visually brings our purpose and tagline, “Where roots and relationships matter,” to life. It reflects the connection that brings members, communities, employees, and North Carolinians together.
As Allegacy Financial continues to grow across the state, its purpose remains the same: to build life-long relationships that help North Carolinians thrive.
About Allegacy Financial
Allegacy Financial® makes growth personal. Rooted in North Carolina since 1967, we’re a comprehensive banking and financial partner offering personal, small business, commercial, and wealth management services – all connected by real relationships and the expertise and ease to move ahead. We guide our members with solutions for every goal and stage, with the shared purpose of helping North Carolinians thrive.